授業の目的、または到達目標

The objective of this course is to learn the importance of global perspective in your business career by studying global marketing concepts. In addition， the practical utilization of the concepts should be learned by preparing reports.

授業の概要

In the class， students learn the dynamism of global business and marketing activities of corporations as well as the terms and concepts of global marketing. In order to get interested in the global marketing concepts， case studies will be analyzed and discussed. In addition， students are expected to organize groups for making oral reports on global marketing.

授業の形態

• Lecture， discussions， group presentations， quizzes

準備学習

• Students are expected to study the texts or reading materials in advance. In addition， they should prepare oral reports twice in the term. The topic of the reports will be discussed in the class.

教科書

• No text. The instructor will supply reading materials in advance.

成績評価方法・基準